Bangkok (28 November 2025) – Siam Paragon, one of the world’s most visited global landmarks, continues to hold a Top of Mind position as a premier destination that consistently delivers experiences beyond expectations. In celebration of its 20 years of outstanding success, Siam Paragon has continuously pioneered new retail prototypes and shaped outstanding success stories. Its latest achievement is the launch of NEXTOPIA: The Prototype for World of Tomorrow, an unprecedented new world created through the combined capabilities of Siam Paragon and global partners, including innovation organizations, business alliances, communities, and Friends of NEXTOPIA. Open to everyone to Join us in the Making of a Better World.

On the spectacular evening of NEXTOPIA’s grand opening in the heart of the city, a breathtaking opening show unveiled a vision of the future through cutting-edge graphics, immersive light and sound, and mixed media projected onto The Globe, a stunning installation simulating natural phenomena. The performance conveyed a powerful message about the importance of harmonious and sustainable coexistence with nature. The atmosphere was further elevated by the timeless melody “What a Wonderful World”, beautifully performed by a representative of the next generation, symbolising hope and the collective aspiration to create a better world. The evening also featured a special performance, Vivi Recycle Concerto by world-renowned artist VIVI Vassileva, who transformed recycled and discarded materials into musical instruments, powerfully reinforcing the philosophy of redefining value and seeing new potential in the world around us. This remarkable moment marked yet another milestone as Siam Paragon and NEXTOPIA delivered an extraordinary experience, while gracefully and powerfully announcing their visionary outlook towards the future world.

NEXTOPIA, Siam Paragon’s new world-class attraction spanning over 15,000 square metres on Levels 5 and 5A, is a prototype city for the world of tomorrow that unites industry leaders, innovators, and environmentally conscious visionaries. It stands as one of the most comprehensive showcases of sustainability innovation, inviting everyone to step forward and co-create an urban community for a better future under the concept “Join Us in the Making of a Better World.” Every experience at NEXTOPIA is designed to elevate everyday living with creativity, from environmentally friendly architecture, year-round sustainability-driven activities, and sustainable retail, to dining concepts that place sustainability at their core. NEXTOPIA represents a true integration of sustainability into daily life.

NEXTOPIA represents a significant global collaboration, uniting leading organizations to Co-creating Communities for a Better World, with visionary partners collectively advancing sustainability across multiple dimensions. Siam Paragon and NEXTOPIA are working together with the United Nations (UN) and international organizations, including UN Global Compact Network Thailand, UN World Food Programme, UNDP BIOFIN, UNICEF, and WWF, reflecting a global collaboration taking place in Thailand with participation from countries around the world.

The initiative is further strengthened by the involvement of more than 50 distinguished partner organisations, including B.Grimm, SCG Decor Public Company Limited (COTTO), Indorama Ventures Public Company Limited, KASIKORNBANK Public Company Limited, and The Siam Cement Public Company Limited (SCG), along with a wide spectrum of leading organisations from diverse industries.

NEXTOPIA brings together cutting-edge innovations for sustainable development and applies them across every dimension, from meticulously designed infrastructure to showcased technologies that maximize resource efficiency and generate usable renewable energy. These include The Kinetic Floor -  converts every step into clean electricity, The Clean Energy - converting sunlight into clean energy, Floor Radiant Cooling - converting sunlight into clean energy, The Cooling Waterfall, The Globe - World Sustainable Reflection and Global Trend.

Beyond delivering purified air with precise temperature and quality control 365 days a year, NEXTOPIA is enriched with meaningful art, architecture, and interior design. Key highlights include The Tree of Life, a grand entrance that welcomes visitors into the prototype city of tomorrow; The Spiral, a sculptural staircase linking Floors 4, 5, and 5A, designed with a nature-inspired concept that artistically reconnects humans with the natural world, enhanced by art pieces made from upcycled materials; and The Forest Canopy and The Ocean Canopy, avant-garde interior creations made from recycled materials and ocean waste, transformed into captivating works of art. The atmosphere is further elevated with a bespoke fragrance exclusively crafted for NEXTOPIA by JOURNAL, enhancing the sensory experience throughout the space.

 Every step in NEXTOPIA encourages you to live sustainably in simple, enjoyable ways. Interactive attractions are thoughtfully integrated throughout the city, inviting visitors of all ages to take part in meaningful, hands-on experiences, such as: The Vertical Farm, AR Binoculars, NEXTOPIA Mascot - Meet the citizens of NEXTOPIA which are Nextsi, Tobi, and PYE. Our friendly mascots positioned throughout the space to welcome and interact with visitors. In addition, everyone can experience NEXTOPIA anytime, anywhere through NEXTOPIA World on the ONESIAM SuperApp. Users can explore stories and information about each zone, stay updated on upcoming activities, and actively participate in Co-creating Communities for a Better World with NEXTOPIA. The platform also rewards users with exclusive benefits through Green Points, encouraging sustainable engagement in everyday life.

NEXTOPIA is a space designed for meaningful participation, inviting everyone to engage in activities that generate positive impact for society and the planet. Through ECO-workshops, exhibitions, and thought-provoking talks featuring global sustainability leaders, NEXTOPIA fosters inspiration and collective action. The Community Room, a co-working hub in the heart of Bangkok, welcomes all to work, collaborate, and exchange ideas, serving as a year-round center for community empowerment. It stands as a catalyst for communities dedicated to improving lives and creating a better world — 365 days a year.

Everyone is invited to Join us in the Making of a Better World, raising awareness and driving action on global issues forward through the collective support of communities, thought leaders, and a wide network of media. The movement is strengthened by over 30 partner communities, along with the involvement of Friends of NEXTOPIA: inspiring individuals from diverse fields and influential voices  will take part in sharing knowledge, perspectives, and creative experiences. This group includes Khemupsorn Sirisukha (Little Big Green), Pattaradanai Setasuwan (Koen), Amata Chittasenee (Pearypie), Charee Boonyavinij (Uncle Ree), Jinn Sattapornsattitsuk (GROM), Pimlada Chaiyapreechawet (PEAR is hungry), Sai Scott, Intiporn Taemsukhin (Maxdicine), Warut Chanthayanont, Jiraroach Pochanavaraphan, Dr. Saran Naraprasertkul,  and many others who will collaborate to deliver inspiring talks, meaningful storytelling, and creative workshops aimed at building a better world.

NEXTOPIA also serves as a platform of opportunity, bringing together individuals from diverse backgrounds to create meaningful change. Guided by the values of Sustainability + Equality + Inclusivity, this space recognizes the potential of every person to contribute. NEXTOPIA becomes a Life Transformation experience, where every visit delivers a sense of pride through meaningful involvement in protecting the planet and creating value for others — an experience that money simply cannot buy.

Led by ECOTOPIA, a community that believes “Together, we can co-create the world better.” This space curates sustainable products and innovations from environmentally conscious entrepreneurs — from local SMEs to global brands In addition, NEXTOPIA brings together leading sustainable brands from across industries including Doi Tung from Mae Fah Luang Foundation, Chan, MIIR, Sedar.W, Shima Park (first in Thailand), Somuti, Sudtana. NEXTOPIA also welcomes pets, opening a new world for you and your animal companions.

NEXTOPIA curates restaurants and cafés built on the principles of Sustainability, where every brand operates responsibly — reducing waste, minimizing food loss, and managing food waste properly with a commitment toward Zero Waste to Landfill. The spaces are powered by clean energy from WP Energy, while menus highlight fresh, healthy ingredients sourced from local farmers, celebrating flavors that are both delicious and responsible. Every dish is crafted with taste and purpose, allowing guests to enjoy memorable dining while contributing to a better world. Discover world-renowned and Thai favorites including L’antica Pizzeria Da Michele and Gordon Ramsay Street Burger, each opening their first location in Thailand at NEXTOPIA Siam Paragon. Other highlights include %Arabica, A Keen House, City Fresh, Crafter by Hobs, Dean & Deluca, Distar Fresh, Fallabella, Fatbro, FIKKA, Gelateria Kitokki, GROW by getfresh, Gong Cha, Henry Fry, Hopsy. Story, Kyo Roll En, Nicolo, Piche, Shabu Baru, Shersanctuary Teabar, Small Table, Ta Lay Jai, Kai Yang Suea Yai, Tiew Copper Craft, Sapparos, and more. NEXTOPIA also welcomes socially impactful concepts such as Dots Coffee, a café employing visually-impaired baristas, and SC All-Day Morning Café, a breakfast-inspired experience served all day long.

At the heart of NEXTOPIA stands The Spiral, a striking staircase leading to the 4th floor where EATELIER, a new era of Dining Entertainment, unfolds. This innovative destination blends culinary art with music, fashion, and culture, revolutionizing the way people dine and unwind. The experience is elevated further with Live Bands & DJs, energizing the space with vibrant, day-to-night atmosphere filled with flavor, creativity, and excitement.

NEXTOPIA, Prototype for The World of Tomorrow, stands as a global destination that creates meaningful value for every visit, for individuals, communities, and the planet. It is set to become a powerful magnet that draws people from every corner of the world. Siam Paragon continues its unwavering commitment to delivering experiences beyond expectations, consistently introducing groundbreaking phenomena and secures its place as the number-one global destination in the hearts of Thai consumers and international travelers alike.

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